Question 1

Instant messaging is most similar to what form of mediated communication?

Accepted Answer

Instant messaging is most similar to texting, as both are forms of real-time text-based communication between two or more parties.

Question 2

Ginger works for a weight loss company. Once a week, she provides a personal diary detailing her own weight loss journey on the company's web site. This posting has more than 200,000 followers that offer feedback. Ginger is utilizing the form of social media called _______________ to promote her company.

Accepted Answer

Ginger is utilizing blogging as a form of social media by sharing detailed personal diaries about her weight loss journey on the company's website, which is characteristic of blogs that allow for longer posts and personal stories.

Question 3

What is the most popular social networking site?

Accepted Answer

Facebook is the most popular social networking site, with billions of active users worldwide, far surpassing the user base of MySpace, Twitter, and LinkedIn.

Question 4

Kyle and Jose are making a video of their skateboarding tricks to attract sponsors for competitions. In one such video, Jose falls and bangs his head. Kyle posts the video on YouTube, and within weeks, the video has more than 2 million views. Which form of social media did Kyle use?

Accepted Answer

Kyle used a media site, specifically YouTube, which is a platform for sharing and viewing videos, fitting the description of a media site where users can upload, share, and view content.

Question 5

Twitter is an example of what type of social media?

Accepted Answer

Twitter is primarily known as a microblogging platform because it allows users to share short posts, known as tweets, to disseminate information quickly.

Question 6

Nadya works for a nonprofit organization that wants to spread awareness about global warming. She uses Twitter to update followers on local environmental efforts, maintains a Facebook page for the organization, and blogs daily on a web site. Nadya is using ____________ media to promote her organization's message.

Accepted Answer

Nadya is using social media platforms like Twitter, Facebook, and a blog to promote her organization's message, which are all examples of social media.

Question 7

Mohammed considers himself to be politically liberal. He enjoys watching MSNBC and listening to Rachel Maddow's radio talk show. He finds it gratifying to listen to others with his viewpoint because he is engaging in

Accepted Answer

Mohammed is engaging in selective exposure, which is the process of deliberately choosing media that align with one's existing beliefs and attitudes. By choosing to watch and listen to content that reflects his liberal viewpoint, he is avoiding information that might challenge his beliefs.

Question 8

Because we are uncomfortable with managing conflicting ideas, we tend to use ____________ when using media.

Accepted Answer

Selective exposure is the process where individuals choose to access media that align with their existing beliefs and attitudes, avoiding information that may cause cognitive dissonance or discomfort by presenting conflicting viewpoints.

Question 9

Which is NOT a general need fulfilled by media?

Accepted Answer

Education is not typically considered a general need fulfilled by media, as media primarily focuses on providing information, entertainment, and aiding in personal identity formation.

Question 10

Stan is a homosexual college student. He loves reading the publication The Advocate and watching the television show Glee because of their positive representations of sexual minorities. What need is Stan most likely fulfilling with his use of media?

Accepted Answer

Stan is likely fulfilling his need for personal identity by engaging with media that positively represents sexual minorities, helping him to see himself reflected in these narratives and possibly aiding in his own identity formation and affirmation.

Question 11

When you listen to music or watch television as a way to "escape", you are using media to fulfill your need for

Accepted Answer

Using media for entertainment purposes often includes engaging in activities like listening to music or watching television to relax or escape from daily stresses, fitting the description provided.

Question 12

________________________ refers to the influences media has on people's everyday lives.

Accepted Answer

Media effects refer to the various ways in which media influences or alters the behavior, attitudes, or perceptions of its audience, encompassing a wide range of potential impacts on individuals' daily lives.

Question 13

According to the ________________ theory, media tell people what to think about determining what they watch, read, or hear.

Accepted Answer

The agenda-setting theory posits that media shapes public perception by influencing what topics are considered important, essentially telling people what to think about by choosing what is highlighted in the news.

Question 14

Kristi never thought much about bullying while in middle school. She figured getting teased was just part of growing up. However, once she saw several media reports about teens committing suicide due to bullying, she decided it was a serious issue that had to be addressed. Kristi mounted an anti-bullying campaign at her school designed to stop teasing and bullying. The ______________ theory would suggest that by giving the topic attention, the media made the issue relevant to teens such as Kristi.

Accepted Answer

The agenda-setting theory posits that the media doesn't tell us what to think, but it is very good at telling us what to think about. By covering stories on bullying and its extreme consequences, the media highlighted the issue's importance, influencing Kristi to take action.

Question 15

Paola loves watching shows about "real" housewives, and Paris Hilton and Kim Kardashian are her role models. Paola expects to live the same sort of lifestyle once she graduates from college, even though she has little money and no job experience. The disconnection between Paola's expectations and her probable reality reflects which theory about media?

Accepted Answer

The disconnection between Paola's expectations and her probable reality reflects the Cultivation theory. This theory suggests that long-term exposure to media, especially television, shapes viewers' perceptions of reality. In Paola's case, watching shows about "real" housewives and idolizing celebrities like Paris Hilton and Kim Kardashian has cultivated unrealistic expectations about her own lifestyle after college.

Question 16

Which of the following shows how media impacts economics?

Accepted Answer

Coupons are a form of media that can impact economics by stimulating consumer spending.

Question 17

Why do companies advertise?

Accepted Answer

The answer of Why do companies advertise?
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Question 18

The Geico gecko, the E*TRADE talking baby, and the Aflac duck are all recognized characters today because of

Accepted Answer

These characters became widely recognized primarily through advertising campaigns on television and the internet, which effectively used these mascots to represent their respective brands.

Question 19

Isabella wants to advertise her company's new smart phone application that plays like a video game. She needs to target the most likely audience, as her budget is limited. Which would be the best method for Isabella to use?

Accepted Answer

Virtual billboards in online games are the most effective method for Isabella to target her audience, as they directly reach users who are already engaged in gaming activities and are likely to be interested in a new smartphone application that plays like a video game.

Question 20

___________ involves featuring particular brands in the storyline of a movie, television show, or book.

Accepted Answer

Product placement involves incorporating specific brands or products into the content of entertainment media, such as movies, TV shows, or books, often to promote those products.

Quiz 17: Communication and Media