In the behavioral definition of customer loyalty, customer loyalty ________ brand preference.
A) causes
B) results from
C) is inversely related to
D) none of the above

Question

Quizplus · Accepted Answer

Customer loyalty results from brand preference, as loyal customers typically exhibit a preference for a brand over competitors, leading to repeat purchases and positive behaviors towards the brand.

In the Behavioral Definition of Customer Loyalty, Customer Loyalty ________