The following are best practices for loyalty programs except:
A) Always err on the side of customer privacy over customer insight.
B) An effective program allows participants to mix and match aspects according to preferences.
C) A loyalty program should be managed around customers, not products.
D) Customers value openness, so the best loyalty programs work with other programs.

Question

Quizplus · Accepted Answer

Loyalty programs should balance customer privacy with gaining insights to improve and personalize the customer experience. Erring solely on the side of privacy over insight could limit the effectiveness of the program in understanding and meeting customer needs.

The Following Are Best Practices for Loyalty Programs Except