Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

$\begin{array}{lcccc} & & &\text{ Brand Beliefs } \\ \text{ Attribute} &\text{ Evaluation} & \text{ A }& \text{ B} & \text{ C} \\\hline \text{ Low price }& +2 & -1 & +2 & +3 \\ \text{ Sweet taste }& +3 & +3 & -3 & +3 \\ \text{ High in calories }& -3 & -1 & -1 & -1 \\\text{ Low carbonation }& -1 & +3 & -1 & -2 \\\end{array}$

-According to the Fishbein multiattribute attitude model, changing a belief from -3 to +3 will result in:

A) a more favorable attitude.
B) a less favorable attitude.
C) no attitude change.
D) A or C
E) Can't tell without more information.