Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

$\begin{array}{lcccc} & & &\text{ Brand Beliefs } \\ \text{ Attribute} &\text{ Evaluation} & \text{ A }& \text{ B} & \text{ C} \\\hline \text{ Low price }& +2 & -1 & +2 & +3 \\ \text{ Sweet taste }& +3 & +3 & -3 & +3 \\ \text{ High in calories }& -3 & -1 & -1 & -1 \\\text{ Low carbonation }& -1 & +3 & -1 & -2 \\\end{array}$

-In the ideal-point multiattribute attitude model, X_irepresents:

Question

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

\begin{array}{lcccc} & & &\text{ Brand Beliefs } \\ \text{ Attribute} &\text{ Evaluation} & \text{ A }& \text{ B} & \text{ C} \\\hline \text{ Low price }& +2 & -1 & +2 & +3 \\ \text{ Sweet taste }& +3 & +3 & -3 & +3 \\ \text{ High in calories }& -3 & -1 & -1 & -1 \\\text{ Low carbonation }& -1 & +3 & -1 & -2 \\\end{array}

-In the ideal-point multiattribute attitude model, X_irepresents:

Quizplus · Accepted Answer

X_i in the context of the ideal-point multiattribute attitude model represents the belief about the product's actual performance on attribute i. This is because in such models, beliefs about how well a product performs on different attributes are key components in determining attitudes towards the product.

Assume You Have Used the Fishbein Multiattribute Model for Analyzing