Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

$\begin{array}{lcccc} & & &\text{ Brand Beliefs } \\ \text{ Attribute} &\text{ Evaluation} & \text{ A }& \text{ B} & \text{ C} \\\hline \text{ Low price }& +2 & -1 & +2 & +3 \\ \text{ Sweet taste }& +3 & +3 & -3 & +3 \\ \text{ High in calories }& -3 & -1 & -1 & -1 \\\text{ Low carbonation }& -1 & +3 & -1 & -2 \\\end{array}$

-Unlike the Fishbein model, the ideal-point multiattribute model provides information concerning consumers' points of view regarding:

A) an ideal brand.
B) existing brands.
C) attribute evaluations.
D) All of the above.
E) None of the above.