The total bundle of utilities obtained by consumers in the exchange process is called the:
A) Price
B) Promotion
C) Product
D) Prestige
E) Place

Question

Quizplus · Accepted Answer

The total bundle of utilities obtained by consumers in the exchange process is referred to as the "Product." This encompasses all the benefits or satisfactions that consumers receive from purchasing and using a product or service.

The Total Bundle of Utilities Obtained by Consumers in the Exchange