In the 4 P's that comprise the marketing mix, ____ is when the firm decides on the most effective outlets through which to sell their products and how best to get them there.
A) position
B) promotion
C) product
D) place
E) location

Question

Quizplus · Accepted Answer

Place in the marketing mix refers to the distribution strategies of a company, including decisions on the outlets through which products are sold and the logistics of getting the products to those outlets.

In the 4 P's That Comprise the Marketing Mix, ____