According to consumer research, which of the following prices would be most likely to evoke perceptions of high quality?
A) $30.00
B) $29.98
C) $25.50
D) $29.75
E) $27.99

Question

Quizplus · Accepted Answer

Round numbers like $30.00 are often perceived as higher quality because they suggest a premium or luxury product, whereas prices ending in .99 or similar are often associated with discounts or lower quality.

According to Consumer Research, Which of the Following Prices Would