What kind of evaluative process could be used if a manufacturer of fire extinguishers wanted to see how it was doing in comparison with its competitors?
A) competitive assessment
B) marketing audit
C) environmental assessment
D) market-share analysis
E) sales volume analysis

Question

Quizplus · Accepted Answer

Market-share analysis is used to evaluate how a company is performing in comparison to its competitors by examining the proportion of total sales in the market that the company holds.

What Kind of Evaluative Process Could Be Used If a Manufacturer