A _____ is one effective way to evaluate the performance results of a total marketing program.
A) task and objective model
B) situation analysis
C) breakeven analysis
D) linear regression model
E) marketing cost analysis

Question

Quizplus · Accepted Answer

Marketing cost analysis is used to evaluate the performance results of a total marketing program by analyzing the costs associated with different marketing activities and their outcomes.

A _____ Is One Effective Way to Evaluate the Performance