Campbell Soup Company mounted a very aggressive advertising campaign aimed at children during the fourth quarter of 2004.. If Campbell wanted to conduct a(n) _____, it could compare the promotional expenses incurred by the Campbell brand of soup against what was actually budgeted for the brand.
A) sales volume analysis
B) marketing audit
C) marketing cost analysis
D) organizational audit
E) financial statement

Question

Quizplus · Accepted Answer

A marketing cost analysis involves comparing actual expenses, such as promotional costs, against budgeted amounts to evaluate the efficiency and effectiveness of marketing expenditures.

Campbell Soup Company Mounted a Very Aggressive Advertising Campaign Aimed