_____ is the practice of eliminating middlemen from distribution channels.
A) Multiple sourcing
B) Disintermediation
C) Cross-selling
D) Collaborative selling
E) Relationship marketing

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of removing intermediaries or middlemen from the supply chain, allowing producers to sell directly to their customers.

_____ Is the Practice of Eliminating Middlemen from Distribution Channels