A _____ consists of the set of people and firms involved in the transfer of title to a product as it moves from producer to ultimate consumer or business user.
A) logistics network
B) production channel
C) distribution channel
D) middlemen hierarchy
E) marketing program

Question

Quizplus · Accepted Answer

A distribution channel consists of the individuals and firms involved in the process of transferring the ownership of a product from the producer to the ultimate consumer or business user. This includes a variety of intermediaries such as wholesalers, retailers, and agents, all playing a role in making the product available to the consumer.

A _____ Consists of the Set of People and Firms