In _____ pricing, a relatively low initial price is set in order to sell to the mass market immediately.
A) market-skimming
B) market-absorption
C) market-penetration
D) cost-plus
E) value-set

Question

Quizplus · Accepted Answer

Market-penetration pricing strategy involves setting a low initial price to quickly attract a large number of buyers and gain a significant market share. This approach is used to penetrate the market rapidly.

In _____ Pricing, a Relatively Low Initial Price Is Set