What pricing strategy was Apple Computer Inc. using when it introduced the iMac computers with relatively low initial prices?
A) market-skimming
B) market-absorption
C) market-penetration
D) cost-plus
E) value-added

Question

Quizplus · Accepted Answer

Apple Computer Inc. used the market-penetration pricing strategy when it introduced the iMac computers with relatively low initial prices. This strategy aims to attract a large number of buyers quickly and secure a substantial market share by setting a low initial price.

What Pricing Strategy Was Apple Computer Inc