Apple Computer Inc. introduced its computers to the Japanese market at a low introductory price to appeal to a broader segment of the market and to increase the company's market share. Apple Computers used _____ pricing.
A) market-skimming
B) market-absorption
C) market-penetration
D) cost-plus
E) value-added

Question

Quizplus · Accepted Answer

Market-penetration pricing strategy involves setting a low price for a new product to attract a large number of buyers and a large market share quickly.