A company is most likely to use a market aggregation strategy when:
A) market potential is declining.
B) the company is operating in a highly competitive market.
C) the product is highly differentiated.
D) the company wants to reduce production and marketing expenses.
E) the firm is very customer-oriented.

Question

Quizplus · Accepted Answer

A market aggregation strategy involves treating the market as a single segment and offering the same product or service to the entire market. This approach is often adopted to reduce production and marketing expenses by achieving economies of scale, as customization and targeting specific market segments are minimized.

A Company Is Most Likely to Use a Market Aggregation