A strategy of________involves selecting as the target market one homogeneous segment from within the total market.
A) undifferentiated marketing
B) multiple-segment positioning
C) single-segment concentration
D) mass marketing
E) market aggregation

Question

Quizplus · Accepted Answer

Single-segment concentration involves focusing marketing efforts on one specific segment of the market, tailoring products or services to fit the needs of that particular group. This strategy contrasts with approaches that target multiple segments or the entire market.

A Strategy Of________involves Selecting as the Target Market One Homogeneous