Market aggregation:
A) is a strategy in which a company treats its total market as one unit.
B) groups together people with similar market characteristics.
C) implies that each individual should be treated as a separate market segment.
D) usually results in firms aiming at smaller and less profitable markets.
E) is a "rifle" approach to developing marketing activities.

Question

Quizplus · Accepted Answer

Market aggregation is a strategy where a company views its entire market as a single unit, often employing a mass marketing strategy to reach the broadest audience possible. This approach contrasts with market segmentation, where the market is divided into distinct groups.

Market Aggregation