While most people consider automobile features to be similar, Ford has added a new feature-
-adjustable brake and gas pedals. These pedals allow short drivers to get close enough to the pedals to operate the car properly without having to get too close to the steering wheel. Ford is using a________ strategy.
A) market development
B) product differentiation
C) product segmentation
D) product development
E) market differentiation

Question

Quizplus · Accepted Answer

Ford is using a product differentiation strategy by adding a unique feature (adjustable brake and gas pedals) that sets its cars apart from competitors, catering to the needs of short drivers.

While Most People Consider Automobile Features to Be Similar, Ford