One characteristic of citizen marketers is that they hold amateur status, which means they
A) share information voluntarily and are transparent about their motives.
B) need a great deal of training before they can be expected to sell products.
C) often make mistakes that can result in public relations mishaps for companies.
D) generally lack higher education and are mainly low-income earners.
E) have to be recruited regularly by firms because they lack commitment and enthusiasm.
Correct Answer:
Verified
Q22: Citizen marketers, according to Ben McConnel and
Q23: Filters do all of the following EXCEPT
A)
Q24: Fanatics are citizen marketers who are typically
A)
Q25: Facilitators are defined as community creators who
Q26: Citizen marketers who generate a lot of
Q28: While citizen marketers seek to enhance a
Q29: What is a concern customers have about
Q30: Blogs are considered non-media connectors when they
A)
Q31: Blogs may fulfill a number of MPR
Q32: Offline word-of-mouth is defined as
A) information spread
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