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One Characteristic of Citizen Marketers Is That They Hold Amateur

Question 27

Multiple Choice

One characteristic of citizen marketers is that they hold amateur status, which means they


A) share information voluntarily and are transparent about their motives.
B) need a great deal of training before they can be expected to sell products.
C) often make mistakes that can result in public relations mishaps for companies.
D) generally lack higher education and are mainly low-income earners.
E) have to be recruited regularly by firms because they lack commitment and enthusiasm.

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