Blogs may fulfill a number of MPR functions EXCEPT
A) acting like a media mention.
B) sparking word-of-mouth.
C) replacing advertising dollar-for-dollar.
D) increasing product sales.
E) meeting the criteria of citizen marketers.
Correct Answer:
Verified
Q26: Citizen marketers who generate a lot of
Q27: One characteristic of citizen marketers is that
Q28: While citizen marketers seek to enhance a
Q29: What is a concern customers have about
Q30: Blogs are considered non-media connectors when they
A)
Q32: Offline word-of-mouth is defined as
A) information spread
Q33: MPR professionals should monitor blog posts because
Q34: Journalists are usually trained professionals with work
Q35: Unlike bloggers, journalists
A) cannot inject opinion into
Q36: Blogs can help companies to accomplish all
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