What is a concern customers have about participating in communities built around products?
A) Companies should be offering more free products to online users.
B) Companies sometimes sell consumers' personal information to third-party marketers.
C) Companies build communities around products that no one really needs.
D) Consumers often have to watch advertisements before they can log into online communities.
E) Companies may be tempted to create phony citizen marketers.
Correct Answer:
Verified
Q24: Fanatics are citizen marketers who are typically
A)
Q25: Facilitators are defined as community creators who
Q26: Citizen marketers who generate a lot of
Q27: One characteristic of citizen marketers is that
Q28: While citizen marketers seek to enhance a
Q30: Blogs are considered non-media connectors when they
A)
Q31: Blogs may fulfill a number of MPR
Q32: Offline word-of-mouth is defined as
A) information spread
Q33: MPR professionals should monitor blog posts because
Q34: Journalists are usually trained professionals with work
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