Because consumers can hold negative views about their experience with certain products, marketers
A) may need to influence negative mental files.
B) sometimes have to abandon whole market segments.
C) frequently and quietly pull products off retailer's shelves.
D) face the constant threat of litigation by the Federal Trade Commission.
E) regularly pay connectors for favorable product reviews.

Question

Quizplus · Accepted Answer

Marketers may need to influence negative mental files or perceptions that consumers have about their products in order to improve their brand image and encourage positive consumer experiences. This involves strategies to change or mitigate negative views rather than abandoning market segments, quietly pulling products, facing litigation, or paying for reviews.

Because Consumers Can Hold Negative Views About Their Experience with Certain