Market segments are defined as
A) specific sections in a retail store where a particular product can be found.
B) distinctions between media connectors and non-media connectors.
C) categories of media organizations identified by region served.
D) groups of consumers with identifiable, shared characteristics.
E) fractional estimates of a product's newsworthiness relative to its competition.

Question

Quizplus · Accepted Answer

Market segments refer to groups of consumers who share identifiable characteristics, making it easier for businesses to target their products and marketing efforts effectively.

Market Segments Are Defined as