________ segmentation identifies consumers according to how they buy and use products.
A) Demographic
B) Behavioral
C) Dimensional
D) Strategic
E) Media

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on understanding how consumers behave, including their buying patterns and product usage, which is why it is the correct answer for identifying consumers based on how they buy and use products.

________ Segmentation Identifies Consumers According to How They Buy and Use