Which of the following is NOT True about demographics?
A) Demographics are quantifiable characteristics about consumers.
B) Demographic data are particularly easy to obtain and useful for statistical analysis.
C) Marketers can often categorize consumers along a number of factors.
D) Businesses can be classified demographically.
E) Demographic information focuses on consumers' values, attitudes and lifestyles.

Question

Quizplus · Accepted Answer

Demographic information typically includes quantifiable characteristics such as age, gender, income, and education level, rather than subjective aspects like values, attitudes, and lifestyles. Those subjective aspects are more accurately described by psychographics.

Which of the Following Is NOT True About Demographics