MPR's focus on segmentation hinges upon
A) a product's success and longevity in the marketplace.
B) a consumer's exposure to media and a medium's influence on a consumer.
C) a firm's emphasis on advertising communication rather than public relations.
D) the complexity of the consumer purchase decision-making process.
E) the relationship between a company and its investors.

Question

Quizplus · Accepted Answer

Segmentation in MPR (Marketing Public Relations) focuses on understanding how different consumer groups are exposed to media and how these media influence their behavior and decisions.

MPR's Focus on Segmentation Hinges Upon