Occasion, benefits, usage rate, and customer loyalty are
A) typical behavioral segments.
B) event planning tactics.
C) four components of the marketing mix.
D) measures of internal stakeholder satisfaction.
E) elements of newsworthiness.

Question

Quizplus · Accepted Answer

Behavioral segmentation divides a market into groups based on consumer knowledge, attitudes, uses, or responses to a product. Occasion, benefits sought, usage rate, and customer loyalty are typical ways to segment a market behaviorally, as they reflect different behaviors or patterns in how consumers choose and use products or services.

Occasion, Benefits, Usage Rate, and Customer Loyalty Are