Connectors can edit a message as they see fit. As a result,
A) marketers can lose control of the message.
B) the news media tend to ignore information coming from third party sources.
C) more and more companies are being found in violation of truth-in-advertising laws.
D) fewer companies are relying on public relations to spread their messages.
E) consumer-generated marketing is unhelpful to consumers making purchase decisions.

Question

Quizplus · Accepted Answer

Marketers can lose control of the message when connectors edit it, as the alterations may not align with the original intent or branding strategy.

Connectors Can Edit a Message as They See Fit