Media monitoring allows firms to
A) know which of their advertising campaigns is likely to win a creative award.
B) determine with some certainty which connectors are passing their message along.
C) pull controversial commercials from television before the government can intervene.
D) scan programming and advertising content for the latest product trends.
E) keep track of sales people in order to improve their personal selling efforts.

Question

Quizplus · Accepted Answer

Media monitoring helps firms track and analyze how their messages are being shared and discussed, allowing them to identify key influencers or connectors who are spreading their message.

Media Monitoring Allows Firms to