Which of the following is NOT True about a marketing message?
A) Effective messages attract attention.
B) Messages should spur interest, induce desire and result in action.
C) Firms need only target media connectors with their messages.
D) Messages must be relevant to the ultimate audience.
E) Firms convey messages to specific audiences via specific media.

Question

Quizplus · Accepted Answer

Option C is not true because effective marketing requires targeting a broader audience beyond just media connectors. It involves reaching out to potential customers directly, through various channels and strategies, not just through influencers or connectors in the media.

Which of the Following Is NOT True About a Marketing