Which aspect of the communication landscape has been largely responsible for changing the world of marketing and public relations over the last decade?
A) increasing shift away from public relations to more traditional advertising
B) growing television audiences, especially among men between 18 and 24-years-old
C) increasing regulation of the broadcast industry
D) exploding reliance on negative political campaigning.
E) growing relevance of non-media connectors

Question

Quizplus · Accepted Answer

The growing relevance of non-media connectors, such as social media influencers and online communities, has significantly changed the landscape of marketing and public relations by providing new platforms and methods for reaching and engaging audiences.

Which Aspect of the Communication Landscape Has Been Largely Responsible