Psychographic data typically are
A) easier to quantify than demographics, but of limited importance.
B) computer algorithms that can tell whether consumers lie on market surveys.
C) collected regularly by the U.S. Census bureau.
D) more complex than demographics and open to more interpretation.
E) the basis of demographic data.

Question

Quizplus · Accepted Answer

Psychographic data, which includes information on consumers' lifestyles, interests, opinions, and attitudes, is indeed more complex than demographic data (which covers age, gender, income, etc.) and is subject to more interpretation. This complexity arises because psychographic information delves into the psychological aspects of consumer behavior, making it less straightforward to quantify and interpret compared to straightforward demographic data.

Psychographic Data Typically Are