In most cases, the mere act of making a purchase decision
A) provokes buyer's remorse 99 percent of the time.
B) automatically transforms a customer into a brand-loyal consumer.
C) triggers a post-decision evaluation by the consumer.
D) demonstrates the direct relationship between advertising and sales.
E) proves that firms must meet higher order needs before satisfying lower order needs.

Question

Quizplus · Accepted Answer

The act of making a purchase decision often leads to a post-decision evaluation by the consumer, where they assess the quality, value, and satisfaction of their purchase, reflecting on whether it was the right choice. This is a common psychological process that helps consumers learn from their decisions and informs future purchasing behavior.

In Most Cases, the Mere Act of Making a Purchase