You are about to call on Kim Hong, a buyer for a company that manufactures auto parts. Mr. Hong is "all business" and hates to waste time. You would be wise to:
A) obtain as much information as possible about his company before the first meeting so you can eliminate any unnecessary questions.
B) attempt to schedule a plant tour before the first sales call.
C) go to the meeting with an order form filled in except for the number of items. Place it in front of him to show him you mean business.
D) develop a two-call plan. Use the first call to develop a social and business relationship.
E) avoid the use of confirmation questions.
Correct Answer:
Verified
Q2: Matching
-Using the question, ""How much do you
Q3: Matching
-Using the metaphor, ""This is the Mercedes-Benz
Q4: Matching
-Use highly persuasive techniques before need is
Q5: Matching
-Matching specific benefits with buying motives
A) appropriate
Q6: Matching
-Using the strongest selling appeal in the
Q7: Matching
-Paying special attention to the practice of
Q8: Matching
-Recommending another source to the prospect
A) appropriate
Q9: Matching
-In certain situations, recommend a product at
Q10: Matching
-Using questions such as ""You want the
Q11: Matching
-Placing major emphasis on the presentation of
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