A marketing researcher is meeting with a manager who has identified a problem.During the initial meeting,the researcher asks,"Why do you think this situation has occurred?" How many times is it recommended for the researcher to ask "why" to dive deeper into possible causes of the problem?
A)Two
B)Five
C)Three
D)One
E)Four

Question

Quizplus · Accepted Answer

The recommended number of times to ask "why" to dive deeper into possible causes of a problem is five. This technique, known as the "Five Whys," is a method used to explore the underlying cause-and-effect relationships underlying a particular problem. By repeatedly asking the question "Why?" five times, the root cause of a problem is more likely to be uncovered.

A Marketing Researcher Is Meeting with a Manager Who Has