The two fundamental sources of marketing research problems are
A)ineffective advertising and change.
B)poor sales and ineffective advertising.
C)planned change and unplanned change.
D)technological advancement and customer suggestions.
E)poor management and unplanned change.

Question

Quizplus · Accepted Answer

The two fundamental sources of marketing research problems are planned change and unplanned change. Planned change refers to intentional changes made by the company, such as rebranding, new product launches, or changes in pricing strategy. Unplanned change can be brought on by external factors such as changes in consumer behavior or economic conditions. These sources of change can create a need for marketing research in order to understand how the changes will affect the company's performance and how to respond to them effectively.

The Two Fundamental Sources of Marketing Research Problems Are