The main purpose of marketing research brought about by planned change is to
A)decide how to implement change.
B)find out what is happening and why.
C)describe changes in the internal environment.
D)describe changes in the external environment.
E)capture and evaluate the new idea.

Question

Quizplus · Accepted Answer

The main purpose of marketing research brought about by planned change is to decide how to implement change. By conducting research, organizations can identify the most effective strategies for implementing change, including what changes are needed, who should be involved, and how to overcome potential obstacles.

The Main Purpose of Marketing Research Brought About by Planned