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Business
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Basic Marketing Research
Quiz 17: Analysis and Interpretation: Individual Variables Independently
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Question 1
Multiple Choice
Some of the commonly used measures of location such as the median or quartiles can be read directly from a
Question 2
Multiple Choice
Data analysis hinges on which of the following considerations about the variable(s) to be analyzed?
Question 3
Multiple Choice
When performing frequency analysis
Question 4
Multiple Choice
Histograms are used to
Question 5
Multiple Choice
A major car manufacturer was interested in whether its midsize car was selling consistently in two markets with respect to the annual income of the car purchasers.Five-hundred new car buyers in Chicago and Miami were surveyed.In Chicago,the following pattern was observed: < $20,000 5%;$20,000-$29,999 0%;$30,000-$39,999 40%;$40,000-$49,999 30%;≥ $50,000 5%.Among those surveyed in Miami,20 earned under $20,000;70 earned between $20,000 and $30,000;265 earned between $30,000 and $40,000;125 earned between $40,000 and $50,000;and 20 earned more than $50,000.The chi-square test was used to check whether Miami sales among income groups were consistent with Chicago's.The appropriate degrees of freedom for the chi-square test would be
Question 6
Multiple Choice
The chi-square test is an approximate test.The approximation is relatively good if the
Question 7
Multiple Choice
A frequency analysis reveals that the percentage of men owning Dalmatians is 9.93472.Which of the following is the best way to display this finding?
Question 8
Multiple Choice
An observation that is very different in magnitude from the rest of the observations for a particular variable is a(n)
Question 9
Multiple Choice
Which statement(s) pertaining to the chi-square distribution is FALSE?
Question 10
Multiple Choice
Which of the following would NOT be an example of a situation involving univariate analysis?
Question 11
Multiple Choice
For which of the following is frequency analysis NOT useful?
Question 12
Multiple Choice
Univariate analysis refers to analyzing
Question 13
Multiple Choice
A frequency analysis is useful for
Question 14
Multiple Choice
A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is
Question 15
Multiple Choice
Categorical measures are most commonly used to
Question 16
Multiple Choice
It is possible to produce frequencies for
Question 17
Multiple Choice
A major car manufacturer was interested in whether its midsize car was selling consistently in two markets with respect to the annual income of the car purchasers.Five-hundred new car buyers in Chicago and Miami were surveyed.In Chicago,the following pattern was observed: < $20,000 5%;$20,000-$29,999 0%;$30,000-$39,999 40%;$40,000-$49,999 30%;≥ $50,000 5%.Among those surveyed in Miami,20 earned under $20,000;70 earned between $20,000 and $30,000;265 earned between $30,000 and $40,000;125 earned between $40,000 and $50,000;and 20 earned more than $50,000.Using the data provided,the calculated value of |2 =
Question 18
Multiple Choice
A frequency analysis is NOT used to
Question 19
Multiple Choice
A bar chart where the values of a variable are placed along the X-axis and the absolute or relative frequency along the Y-axis is called a ____ and can be developed from the ____.