Question 1

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

Accepted Answer

E

Question 2

An oral report that includes a graphical presentation should be used

Accepted Answer

Graphical presentations should only be used when they serve the purpose better than text or tables. It is important to consider the audience and the message being conveyed before deciding whether to use a graphical presentation or not.

Question 3

In a stratum chart,the vertical distance between two lines represents the

Accepted Answer

The vertical distance between two lines on a stratum chart represents the difference between the upper and lower line variables. This is because the purpose of a stratum chart is to show the variation between two or more groups or strata, and the vertical distance is a visual representation of that variation.

Question 4

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.

Accepted Answer

A line chart is the best choice for presenting the monthly fluctuations in coffee consumption over the past two years, as it allows for easy visualization and tracking of changes over time. A grouped or divided bar chart would be better suited for comparing different categories or sub-groups within a single time period, while a pie chart is not appropriate for showing changes over time. A stratum chart is not a common type of chart and may not be familiar to all viewers.

Question 5

When preparing for an oral research report,it is important to know which of the following things about the audience?

Accepted Answer

When preparing for an oral research report, it is important to know the technical level of sophistication of the audience, their involvement in the project, and their interest level in the research problem. Knowing these things will help tailor the presentation to the audience and ensure that the message is effectively communicated. Therefore, option D is the correct answer.

Question 6

The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.

Accepted Answer

The two most common forms of oral/verbal reports are deductive (conclusions presented first, followed by supporting evidence) and inductive (supporting evidence presented first, followed by conclusions). The order in which they are presented is the main difference between the two forms, and inductive is not listed as an option. Therefore, the correct answer is C, which lists the two components in the order presented in a deductive report.

Question 7

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.

Accepted Answer

The answer of An analyst wishing to present the results...

Question 8

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31,2012.Which of the following visuals might best accomplish this goal?

Accepted Answer

A pie chart is most effective for illustrating the relative market share of different entities, as it clearly shows how each segment (brand, in this case) compares to the whole market.

Question 9

The best way to display a trend in a research presentation is through the use of a

Accepted Answer

Line charts are the best way to display trends as they show changes over time more clearly than other types of charts. Pie charts and pictographs are more suited for displaying proportions or percentages. Bar charts and histograms are better suited for comparing different categories or groups.

Question 10

In a typical stratum chart,the X-axis represents ____,and the Y-axis represents ____.

Accepted Answer

In a stratum chart, the X-axis usually represents time, while the Y-axis represents values of the variables being analyzed. This allows for a visual representation of any trends or changes that occur over a period of time.

Question 11

A stratum chart is equivalent to a

Accepted Answer

A stratum chart is also known as a divided bar chart, where each bar is divided into segments representing different categories of data. The height of each segment corresponds to the value of the category it represents. Pictograms use images instead of bars, pie charts show proportions as slices of a pie, line charts show trends over time, and bar charts show comparisons between categories.

Question 12

Which of the following statements is NOT true with respect to the oral research presentation?

Accepted Answer

Quality research cannot inherently improve a poor presentation. The effectiveness of a presentation relies on the presenter's ability to communicate their research clearly and engagingly to the audience. Even high-quality research can be undermined by a poorly delivered presentation.

Question 13

Which of the following statements is FALSE about the use of charts in a research presentation?

Accepted Answer

The answer of Which of the following statements is FALSE...

Question 14

You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.

Accepted Answer

It is best to leave some time for questions and discussion after the formal presentation. A good rule of thumb is to plan for the presentation to take about 2/3 of the allotted time, leaving the remaining 1/3 for questions and discussion. Therefore, 60 minutes (or B) would be the best choice for the maximum length of the formal presentation.

Question 15

Pie charts are useful for

Accepted Answer

Pie charts are useful for depicting relative size, as they show the proportion of each segment of data in relation to the whole. They are not effective for illustrating time-series or trend data, or for emphasizing dynamic relationships between variables.

Question 16

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.

Accepted Answer

The best chart choice to illustrate the market share for the top brand in a product category over time would be a line chart as it would allow for a clear visualization of changes and trends over the twelve quarters. The other chart types listed are not as effective for showing changes over time for a single brand's market share.

Question 17

The key considerations to preparing a successful oral report include

Accepted Answer

To prepare a successful oral report, it is important to have advance knowledge of the audience, determine how the report will be organized, and develop effective visual aids. Therefore, all of these options (A, B, and C) are correct.

Question 18

Which of the following statements is FALSE about the use of charts in a research presentation?

Accepted Answer

Bar charts can have multiple scales, so statement A is false.

Question 19

When preparing an oral/verbal presentation,the first task of the presenter should be to

Accepted Answer

The first task of the presenter should be to determine who will be in the audience. This will help the presenter tailor the content and delivery of the presentation to meet the needs and interests of the audience.

Question 20

Which statement does not accurately describe a good pie chart?

Accepted Answer

Pie charts are typically used to show parts of a whole and are most effective when displaying relative sizes or proportions. They should start at the 12 o'clock position and proceed in a clockwise direction, but there is no strict rule that they must be arranged in increasing order of magnitude. Instead, slices are often arranged by size without regard to a specific increasing or decreasing order, or they might be arranged in a way that highlights a particular segment or makes the chart easier to understand.

Quiz 19: The Oral Research Presentation

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

An oral report that includes a graphical presentation should be used

In a stratum chart,the vertical distance between two lines represents the

An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.

When preparing for an oral research report,it is important to know which of the following things about the audience?

The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.

Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31,2012.Which of the following visuals might best accomplish this goal?

The best way to display a trend in a research presentation is through the use of a

In a typical stratum chart,the X-axis represents ,and the Y-axis represents .

A stratum chart is equivalent to a

Which of the following statements is NOT true with respect to the oral research presentation?

Which of the following statements is FALSE about the use of charts in a research presentation?

You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.

Pie charts are useful for

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.

The key considerations to preparing a successful oral report include

Which of the following statements is FALSE about the use of charts in a research presentation?

When preparing an oral/verbal presentation,the first task of the presenter should be to

Which statement does not accurately describe a good pie chart?