A need for change is a disparity between existing and desired performance levels.

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A need for change arises when there is a difference or gap between how things currently are (existing performance level) and how we want them to be (desired performance level). This disparity can relate to various aspects such as processes, outcomes, behaviors, or results, and can emerge from various sources such as customer feedback, market trends, organizational goals or performance evaluations. The recognition of this gap triggers a sense of urgency or discomfort, which motivates individuals or organizations to take action, make improvements, and seek the desired level of performance. Therefore, a need for change is essentially predicated on a discrepancy between what is and what we want it to be.

A Need for Change Is a Disparity Between Existing and Desired