Personal selling has many advantages over the other promotional tools. For instance, personal selling:
A) is perceived by the customer as offering less biased product information.
B) is far less expensive than the other promotion tools.
C) can adapt the communications message to the needs of the individual customer.
D) involves highly effective one-way communication.
E) all of the above.

Question

Quizplus · Accepted Answer

Personal selling allows for personalized communication between the salesperson and the customer, which allows for the salesperson to adapt the message to the individual customer's needs. This makes personal selling an effective tool for building relationships and making sales. Option A is not always true as salespeople may have biases, while option B is false as personal selling is often more expensive than other promotional tools. Option D is also false as personal selling involves two-way communication.

Personal Selling Has Many Advantages Over the Other Promotional Tools