The most effective way to close a sale and to get the customer's signature on the order form is generally through:
A) advertising.
B) personal selling.
C) public relations.
D) sales promotion.
E) both a and b of the above.

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face interaction with the customer, which allows the salesperson to build a relationship and address any concerns or objections the customer may have. Through personal selling, the salesperson can provide personalized solutions and benefits of the product or service, which can influence the customer's decision and lead to a sale. Unlike advertising or sales promotion, personal selling allows for direct communication and relationship-building, which is often more effective in closing a sale.

The Most Effective Way to Close a Sale and to Get