Compared to other promotional tools, the most important advantage(s) of person selling is in:
A) locating prospects.
B) gaining customer commitment
C) creating customer value.
D) both b and c above.
E) all of the above.

Question

Quizplus · Accepted Answer

The most important advantage of person selling is not just in locating prospects but also in gaining customer commitment and creating customer value. Person selling involves direct interaction with customers, allowing the salesperson to listen to their needs, address their concerns, and offer customized solutions, which ultimately results in gaining customer commitment and creating customer value. Therefore, option D, i.e., both b and c above, is the best choice.

Compared to Other Promotional Tools, the Most Important Advantage(s) of Person