In general, which is more effective in "closing" the sale?
A) advertising
B) personal selling
C) selling promotion
D) a, b, and c are equally effective

Question

Quizplus · Accepted Answer

Personal selling is the most effective way to close a sale as it enables the salesperson to provide personalized attention to the buyer, address their queries and concerns, and persuade them to make a purchase. Advertising and sales promotion can create awareness and interest, but personal selling leads to better engagement and trust-building with the buyer, ultimately resulting in a higher likelihood of closing the sale.

In General, Which Is More Effective in "Closing" the Sale