"The purpose of marketing is to make a sale," is an example of a consultative relationship perspective.

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The purpose of marketing is not solely to make a sale, but to build and maintain relationships with customers. A consultative relationship perspective focuses on understanding the customer's needs and providing solutions that meet those needs, rather than just pushing for a sale. This approach often leads to more loyal customers and long-term success for the business.

"The Purpose of Marketing Is to Make a Sale," Is