The sales force is generally more involved in a firm's supply chain management (SCM) efforts, than in its customer relationship management (CRM) processes.

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The sales force is typically more involved in a firm's CRM processes, as their responsibilities include building and maintaining relationships with customers, identifying customer needs, and providing solutions to satisfy those needs. Supply chain management, on the other hand, involves coordination and integration of activities across the entire supply chain, from production to distribution, and is often the responsibility of operations or logistics teams.

The Sales Force Is Generally More Involved in a Firm's