A consultative relationship is likely to differ from a transactional relationship in that success depends more on intimately grasping a customer's current business issues.

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In a consultative relationship, the focus is on understanding the customer's current business issues and providing solutions that address those specific concerns. This requires a deeper level of engagement and understanding than in a transactional relationship, which is more focused on completing a one-time transaction. Therefore, success in a consultative relationship depends more on intimately grasping the customer's current business issues.

A Consultative Relationship Is Likely to Differ from a Transactional